Research in Finance: proposed page layouts (SEO)
Proposed layout from an SEO perspective. Based on the Figma design for this page, with our recommended changes flagged in amber. Based on Home V2/V3, which share the same sections.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAboutiSEOMenu labels use plain words people search with and mirror the main sections of the site, which helps search engines understand how the site is organised.
⚲Client LoginLet's talk →
H1

Your Global Financial Services Market Research & Intelligence Partner.

iSEO
  • The H1 contains the main search term, 'financial services market research', in the words buyers use. Google shows specialist financial services research agencies for this phrase, which is RiF's space.
  • Keep it as the only H1 on the page.
Award-winning market research, proprietary data and expert insight across asset management, banking and insurance. Trusted by over 60 of the world's largest financial services firms. !RECOMMENDED CHANGE TO THE DESIGN
  • Name the award(s) and back up 'over 60 of the world's largest financial services firms', for example with client logos or a link to the clients page.
  • Specific, verifiable claims are a stronger trust signal for buyers, Google and AI tools than general ones (E-E-A-T).
Discover our research →
Hero image
Who we are iSEOA plain statement of what RiF does, who for and which markets, near the top of the page. This is the kind of passage search engines and AI tools quote when describing a company.
We are a full-service global market research and intelligence provider, specialising in asset management, banking and insurance. We deliver data and insights on a wide range of markets and bespoke projects.
The right people, the right data, and insight you can act on. !RECOMMENDED CHANGE TO THE DESIGNKeep this line as real text over the image rather than part of the image file, so search engines can read it. It works well as a statement but does not describe the page topic, so it should not be an H1 or H2.
What we do
H2

Award-winning research trusted by the world's largest financial services firms

!RECOMMENDED CHANGE TO THE DESIGN
  • This heading repeats the hero claim ('award-winning', 'world's largest financial services firms'), as does the paragraph beside it.
  • Use the space to say what RiF does in descriptive words, for example 'Research and data for asset managers, insurers and wealth firms'. Repeating the same claim adds nothing for search engines and dilutes the page's topics.
We provide award-winning market research to over 60 of the world's largest financial services companies. Using our proprietary panels, data and in-house experts, we deliver unique actionable insights.
H3

60+ global clients

Supporting the world's leading asset managers, banks and insurers.

H3

Proprietary panels & data

Verified professional and private investor panels across global markets.

H3

Deep expertise, in-house

Specialist analysts turning robust data into actionable insight.

Discover what we do →
Services & Capabilities
H2

Everything you need, from one research partner

!RECOMMENDED CHANGE TO THE DESIGN
  • The heading is friendly but does not say what the section covers. A heading that names the topic in natural words, such as 'Market research for financial services', reads well and tells search engines what the section is about, without repeating terms.
  • The supporting line can keep the current tone.
A complete market research offer for financial services, spanning syndicated and bespoke studies, publishing, events and on-demand data.
H3

Research products

We offer a range of syndicated research studies and bespoke research covering the global institutional, wholesale, retail, wealth and private investor markets.

Explore our research products →
‹   › !RECOMMENDED CHANGE TO THE DESIGN
  • In a carousel, most visitors only see the first slide, so services on later slides get little attention. Make sure every slide's heading and text are real text in the page, not loaded only when the slide appears.
  • Consider naming each syndicated study (for example the UK Advisory Study and UK Investment Trust Study) within the Research products slide or below the carousel. The studies are RiF's most distinctive product, and naming them helps search engines and AI tools connect them with RiF.
Panels & Data
H2

Verified panels and reliable data you can build decisions on

We verify every professional and private investor in our proprietary global panels to ensure you get reliable data.
H3

Global panels

Professional and private investors across key markets.

H3

Verified & validated

Targeted outreach and strict screening criteria.

H3

Quality assured

Detailed profiling and rigorous quality checks.

Discover what we do →
News & Insights
H2

The latest financial services insights

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Insight
H3

Gen Z through the investment lens: influenced or informed?

Insight
H3

Institutional asset allocation 2025: DB vs DC scheme

Report & study
H3

Global Private Investment Markets Study (GPIMS)

!RECOMMENDED CHANGE TO THE DESIGNShow the author's name and date on each card. Named authors and clear dates are trust signals for Google and AI tools, and show the content is current.
View all news and insights →
Independent research, trusted worldwide, since 2013. iSEOSpecific facts such as the founding year help search engines and AI tools describe the company accurately, which matters because 'Research in Finance' is also a general phrase.
Founded in 2013, Research in Finance is a full-service global market research agency specialising in asset management, banking and insurance.
At a glance
More about us →
Financial services clients
60+
Of the world's largest financial services organisations partner with RIF.
!RECOMMENDED CHANGE TO THE DESIGNAdd one or two more confirmed figures here, for example panel size or years running the core studies. A single figure repeats the hero claim; several specific figures build more credibility.
FAQs Our suggestion
H2

Frequently asked questions

!RECOMMENDED CHANGE TO THE DESIGN
  • Not in the current design. A short FAQ (three to five questions in an accordion) answers what buyers ask Google and AI tools, such as who RiF works with and which markets it covers, without lengthening the page.
  • Mark the FAQs up with FAQ schema. Google no longer shows FAQ rich results for most sites, but the markup still helps search engines and AI tools understand the questions and answers on the page.
H3[Question, e.g. What does Research in Finance do?]
What to includeAnswer in 40 to 60 words, answering the question in the first sentence.
H3[Question]
H3[Question]
Sign ups

Join, sign up and
connect with RIF

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & ServicesMarket researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. Based on the Figma design for this page, with our recommended changes flagged in amber. Based on What we do V1/V2.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › What we do !RECOMMENDED CHANGE TO THE DESIGNNot in the current design. Breadcrumbs show where the page sits and can appear in Google's results when marked up with breadcrumb schema.
What we do
H1

Your Global Financial Services Market Research and Intelligence Partner.

!RECOMMENDED CHANGE TO THE DESIGN
  • This is the same H1 as the homepage. Two pages with the same main heading compete with each other in search, and Google has to guess which one to show.
  • Give this page its own H1 that fits a What we do page, for example 'What we do' or 'What we do: research for financial services'. It introduces the section, while the homepage keeps the main search term.
Research in Finance is a full-service global market research agency specialising in asset management, banking and insurance. We deliver high-quality data and insight across a broad range of market segments, from large-scale tracking to fully bespoke research programmes.
Discover our research →
Fresh thinking, grounded in deep market expertise.
Expertise
H2

Deep expertise, fresh perspective

Research in Finance was founded in 2013. Our experienced research team combines deep financial services expertise with perspectives from other sectors.

Our core deliverables include market perception, awareness and usage, drivers of consideration, brand tracking and competitive benchmarking.

Market perceptionAwareness & usageDrivers of considerationBrand trackingCompetitive benchmarkingBespoke researchiSEONaming each type of research in the words buyers search with (for example 'brand tracking', 'competitive benchmarking') makes the page relevant to those searches.
Explore our expertise →
Clients
H2

Trusted by over 60 of the world's largest financial services firms

We partner with more than 60 of the world's leading financial services organisations, supporting asset managers, insurers, wealth managers, investment platforms and more.
Client logoClient logoClient logoClient logoClient logo
!RECOMMENDED CHANGE TO THE DESIGN
  • The design currently shows placeholder logos (trint, Brand Finance, OKX, CoinMarketCap) that are not RiF's clients.
  • Real client logos, used with permission, are strong evidence of experience and trust. Placeholder brands must not go live.
See our clients →
Markets
H2

Global research across every key investment sector

We deliver global research across key investment sectors, including brand tracking, channel and country-specific market dynamics, ETFs, Private Markets, Responsible Investing, Investment Trusts and communications testing.

ETFsPrivate marketsResponsible InvestingInvestment TrustsBrand trackingCommunications testing
View markets covered →
Client case studies
H2

Selected client work

How we have helped leading financial services firms answer their most important questions.
Case study
H3

Tracking adviser sentiment for a global asset manager

Case study
H3

Sizing a new market opportunity for an insurer

Case study
H3

Bespoke research to shape a product launch

iSEOCase study titles that name the client type, the service and the outcome are what buyers look for as proof, and give search engines clear signals about RiF's experience.
View all case studies →
Sign ups

Join, sign up and
connect with RIF

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & ServicesMarket researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. An example service page, using the current Retail market research page as the example and built from the Figma components. The same structure applies to every service page.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › Services & Capabilities › Retail market research iSEOBreadcrumbs show where the page sits on the site. Marked up with breadcrumb schema, the path can appear in Google's results.
Services & Capabilities
H1

Retail market research

iSEO
  • The H1 names the service the way buyers search for it, not an internal product name.
  • The introduction says what the service is, who it is for and what makes RiF different, in two sentences: the answer-first format featured snippets and AI tools quote.
What to include40 to 60 words: what RiF's retail market research covers (the discretionary, wealth management and advisory markets), who it is for, and why RiF (long-standing relationships and its own panels).
Talk to us about retail market research →
Image: a chart from a retail study
When to use it
H2

When retail market research is the right choice

iSEOBuyers first check whether a service fits their situation. Listing real situations helps the page match the longer, more specific searches buyers make.
What to includeA one-line lead-in, then 3 to 5 situations: launching or repositioning funds for the retail and advisory market; understanding adviser and DFM sentiment; tracking sales and fund flows; checking brand and product positioning.
What to include40 to 60 words on who it suits and how it runs: bespoke projects, syndicated studies, or both.
What it covers
H2

What it covers

iSEOEach area is its own H3, so the specific topics buyers search for are visible to search engines rather than listed in a single sentence.
H3

Market appetite and sentiment

What to includeOne line on appetite, sentiment indicators and risk attitudes.
H3

Brand perception and positioning

What to includeOne line on brand and product perception against competitors.
H3

Sales and fund flows

What to includeOne line on tracking sales and flows through retail channels.
H3

Media and satisfaction

What to includeOne line on media consumption and satisfaction surveys.
Who we research
H2

Who we research

iSEONaming each audience in plain terms shows the depth of RiF's access, its main difference from general agencies, in the words professionals search with.
Discretionary fund managersWealth managersFinancial advisersParaplannersPrivate investors
What to include40 to 60 words on how these audiences are reached and verified. Confirmed panel figures only.
How it works
H2

How it works

iSEOA short step-by-step process answers 'how does it work', a common question at this stage, with headings AI tools can pick out.
01
H3

Design

What to includeAgreeing questions, audiences and competitors.
02
H3

Fieldwork

What to includeResearch with verified panel members.
03
H3

Analysis

What to includeComparing segments and change over time.
04
H3

Reporting

What to includeHow findings are delivered and discussed.
Proof
H2

What clients say

iSEOA client quote is first-hand evidence of experience. This is the quote already on the current Retail page; adding the person's role and type of firm makes it far more credible to buyers and search engines.
"Research in Finance understand the market place very well and continually give good insight into what our clients are thinking and how the market place is changing and developing. The syndicated research is well thought out and delivered and their project work is always delivered on time and on budget."
[Name, Job title, Client organisation]
Client to confirm: attribution
H2

Retail market research case study

What to includeA retail project titled 'How [client type] used retail market research to [outcome]', with a 30 to 50 word summary.
FAQs
H2

Retail market research FAQs

iSEO
  • Question-led headings answer what people ask Google and AI tools. An accordion keeps the page short.
  • Mark the FAQs up with FAQ schema. Google no longer shows FAQ rich results for most sites, but the markup still helps search engines and AI tools understand the questions and answers on the page.
H3[Question, e.g. What is retail market research in financial services?]
What to includeAnswer in 40 to 60 words, answering the question in the first sentence.
H3[Question]
H3[Question]
Sign ups

Join, sign up and
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Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & Services Market researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. Based on the Figma design for this page, with our recommended changes flagged in amber. Based on the Insights / News index design.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › Insights !RECOMMENDED CHANGE TO THE DESIGNNot in the current design. Breadcrumbs show where the page sits and can appear in Google's results when marked up with breadcrumb schema.
Insights / News
H1

The latest financial services insight

iSEOThe H1 describes the page in the words people search with ('financial services insight'), which suits the hub for all articles.

Reports, studies, expert analysis and news across asset management, banking and insurance.

All types ⌄All topics ⌄
!RECOMMENDED CHANGE TO THE DESIGN
  • Build each topic and type as its own page with its own address (for example /insights/esg/ and /insights/reports/), and make the filters normal links to those pages.
  • Filters that only change the list on the page give Google nothing to index. Category pages with their own addresses can rank for topic searches such as 'asset management insights'.
Featured insight
H2

Gen Z through the investment lens: influenced or informed?

A new generation is shaping its own relationship with money. We look at whether Gen Z investors are genuinely informed or simply influenced.

Insight · 4 min read · October 2026

Insight
H3

Gen Z through the investment lens: influenced or informed?

4 min read · Oct 2026

Report & study
H3

Global Private Investment Markets Study (GPIMS)

Report · Sep 2026

Insight
H3

Institutional asset allocation 2025: DB vs DC strategies

6 min read · Sep 2026

!RECOMMENDED CHANGE TO THE DESIGNAdd the author's name to each card alongside the date and reading time. Named, credentialed authors are a trust signal for Google and AI tools (E-E-A-T).
Load more +
Sign ups

Join, sign up and
connect with RIF

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & ServicesMarket researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. An example insight article page, built from the Figma components. Shown with the current Gen Z article as the example.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › Insights › Retail iSEOBreadcrumbs show which topic the article belongs to and can appear in Google's results when marked up with breadcrumb schema.
Insight
H1

Gen Z through the investment lens: influenced or informed?

iSEOA clear title naming the audience and the issue people search for. Keep one H1 per article, matching the page title closely.
[Author name], [Role] · Published 12 August 2025 · Updated [date] · 4 min readiSEO
  • A named author with their role shows who is behind the content, a strong trust signal for Google and AI tools (E-E-A-T).
  • Published and updated dates tell readers and Google the content is current, and can be included in the article's structured data.
RetailPrivate investors
Image: a chart or visual from the investor survey iSEOUse an original visual from the research with descriptive alt text, and keep the file small: it is the largest element at the top of the page and affects Google's page experience measures.
What to includeStandfirst, 50 to 80 words: the headline finding from RiF's survey of close to 1,000 self-directed investors, then the FCA finfluencer context and what the article covers.
iSEOLeading with the main finding and its source is what search engines and AI tools favour, and naming RiF's own survey shows the article is original research worth citing.
H2

Gen Z: the confident but vulnerable investor

iSEODescriptive H2 sub-headings make the article easy to scan and easy for Google and AI tools to understand. The current article's sections are styled as plain paragraphs.
What to include150 to 300 words on the gap between Gen Z investors' confidence and their experience, with the key figures stated in the text.
Chart with alt text
Caption stating the key figure from the chart. iSEOCharts need alt text and a caption, and the key figure should also be in the text, because search engines cannot read numbers inside an image.
H2

The growing trust Gen Z place in finfluencers

What to include150 to 300 words, ending with what the findings mean for asset managers and regulators.
H3

[Related study or service]

What to includeOne line on the related study or service.
Find out more →
About the author Our suggestion
[Author name], [Role]
What to include40 to 60 words: role, experience in retail investor research and the studies they work on, with a LinkedIn link.
!RECOMMENDED CHANGE TO THE DESIGN
  • Not in the current designs. A short author box shows the article is written by someone qualified to write it, a key trust signal (E-E-A-T), and helps Google and AI tools connect the author's name with the topic.
  • Every article needs a named author or reviewer with a live profile page.
Related / recent articles
H2

More insights

Insight
H3

[Related article title]

[Author] · [date]

Insight
H3

[Related article title]

[Author] · [date]

Insight
H3

[Related article title]

[Author] · [date]

Sign ups

Join, sign up and
connect with RIF

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & Services Market researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. Based on the Figma design for this page, with our recommended changes flagged in amber. Based on the Client case study design, using the example case study from the Figma file.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › What we do › Case studies › Tracking adviser sentiment across 12 markets !RECOMMENDED CHANGE TO THE DESIGNNot in the current design. Breadcrumbs show where the case study sits and can appear in Google's results when marked up with breadcrumb schema.
Client case study
H1

Tracking adviser sentiment across 12 markets for a global asset manager

iSEO
  • The title names the type of client, what was done and the scale, which tells buyers in one line whether the example is relevant and matches how people search for proof.
  • Consider naming the service and the outcome in the title too, for example 'How a global asset manager used brand tracking to lift adviser consideration across 12 markets'.
Client
Global asset manager
Sector
Asset management
Services
Syndicated tracking
Year
2025
iSEOThe client, sector, service and year row gives readers and search engines the key facts at a glance. Use the same service names as the service pages.
Case study image
StandfirstA short standfirst summarising the brief and the result in two or three lines, so the reader gets the whole story before scrolling.
H2

The challenge

What to includeWhat the client needed to understand and why it mattered. One or two paragraphs setting up the problem, the market context and the decision at stake.
H2

Our approach

iSEOClear H2s (challenge, approach, outcome) give every case study the same easy-to-scan structure that search engines and AI tools can pick apart and quote. State the method, panels, markets and audiences specifically: those details show real experience (E-E-A-T).
What to includeHow RIF designed and ran the research: the panels used, the method, the markets and audiences covered, and how the work was structured to answer the question.
H2

The outcome

What to includeWhat the client learned and what changed as a result. The insight delivered and the decision or action it enabled.
Results
12+
markets tracked in a single wave
+18
point lift in brand consideration
6
week turnaround end to end
iSEOSpecific, measurable results are the most persuasive part of a case study and the part AI tools are most likely to quote. Keep them as text, not part of an image, and use confirmed figures for each live case study.
In their words
A short client quote that captures the value of the work in one or two sentences.
Name, Job title, Client organisation
iSEOAn attributed client quote is first-hand evidence of experience, a strong trust signal for buyers and search engines.
‹ Previous case study
Sizing a new market opportunity for an insurerNext case study ›
Bespoke research to shape a product launch
Related / recent client case studies
H2

More client work

How we have helped leading financial services firms answer their most important questions.
Case study
H3

Tracking adviser sentiment for a global asset manager

Case study
H3

Sizing a new market opportunity for an insurer

Case study
H3

Bespoke research to shape a product launch

View all case studies →
Sign ups

Join, sign up and
connect with RIF

Explore our latest reports, studies and expert analysis across asset management, banking and insurance.
Join our panelShare your view and be rewarded for your time.Join →
Sign up for RIF insightsGet our latest reports and analysis to your inbox.Sign up →
Contact the teamDiscuss a syndicated or bespoke research project.Contact us →

Global Financial Services Market
Research and Intelligence

Email us →
80 Coleman Street,
London, EC2R 5BJ
+44 (20) 7104 2235
Research in FinanceAbout RiFCareersThe teamMarkets coveredOur giving goal
Products & ServicesMarket researchPanels and dataReports, publications & insightsConsultancyEvents
ConnectJoin the panelSign up to insightsContact us
Terms and ConditionsPrivacy Policy, Cookies & Anti-Slavery Policy© Research in Finance
Proposed layout from an SEO perspective. The team page, built from the Figma components using RiF's current team members, job titles and profiles. The four groups are an example only: the team can be split into whatever groups make most sense for RiF.
iwhy we recommend it (SEO) !recommended change to the Figma design H2heading levelClient to confirm detail for RiF to supply Our suggestion addition to the designWhat to include guidance for copy
What we doServices & CapabilitiesPanels & DataInsightsAbout
⚲Client LoginLet's talk →
Home › About › Our team iSEOBreadcrumbs show where the team page sits and can appear in Google's results when marked up with breadcrumb schema.
About
H1

Our team

iSEO
  • A simple, clear H1, so people searching for RiF's team or a team member by name land on a page that plainly says what it is.
  • The introduction should describe the team's combined experience: this shows the expertise behind RiF's work (E-E-A-T).
Our team is drawn from across the financial services industry, providing in-depth experience and expertise from pure research through to communication, distribution and sales.
Example grouping The groups below are an example. Split the team into whatever groups make most sense, as long as each has a clear heading.
Team
H2

Leadership

iSEO
  • Grouping the team under H2 headings makes the page easy to scan and shows the range of expertise. The current page lists all 32 people in one block.
  • Each person's full name is a heading in text, not only in an image, because people search for team members by name.
Toby Finden-Crofts, Research in Finance
H3

Toby Finden-Crofts

CEO & Founder

Over 20 years in financial services, including product development, distribution and media.

LinkedIn · View profile

Richard Ley, Research in Finance
H3

Richard Ley

Chief Revenue Officer

Over 20 years' experience in the financial services market.

LinkedIn · View profile

Adele Gray, Research in Finance
H3

Adele Gray

Chief Operating Officer

Over 20 years in financial services market research.

LinkedIn · View profile

Mick Hrabe, Research in Finance
H3

Mick Hrabe

Commercial Director

Over 20 years' experience across asset management, helping clients find the right insight for their question.

LinkedIn · View profile

Plus the rest of the team in this group.
Team
H2

Research

iSEO
  • Each card shows a photo with the person's name as alt text, their job title and area of expertise, showing who is qualified to do RiF's research (E-E-A-T).
  • Person schema (name, job title, organisation, LinkedIn) helps Google and AI tools connect people with RiF and its studies.
Georgina Clarke, Research in Finance
H3

Georgina Clarke

Head of Research

Over 20 years in market research, focused on financial services and the investment sector.

LinkedIn · View profile

Ana Mendes, Research in Finance
H3

Ana Mendes

Head of Quantitative Research

Data analytics and quantitative research.

LinkedIn · View profile

Jon White, Research in Finance
H3

Jon White

Associate Research Director

Project leader for the UK Advisory Study (UKAS 360).

LinkedIn · View profile

Hilary MacDonald, Research in Finance
H3

Hilary MacDonald

Associate Research Director

Over 20 years in financial services, starting client side in marketing and product intelligence at Ignis Asset Management.

LinkedIn · View profile

Plus the rest of the team in this group.
Team
H2

Panels and data

iSEOA dedicated group for the panel and data team shows the people behind RiF's panels, which supports the credibility of the panel pages.
Sven Radcke, Research in Finance
H3

Sven Radcke

Head of Data

Data and analytics, with an MSc in psychology from the University of Edinburgh.

LinkedIn · View profile

Dinesh Camarri, Research in Finance
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Dinesh Camarri

Associate Director of Panel Operations

Over seven years in research panel management and operations.

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George Brough, Research in Finance
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George Brough

Community Manager

Supports qualitative research across projects and studies, with an accreditation in UX research and design.

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Meissen Hindi, Research in Finance
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Meissen Hindi

Senior Fieldwork Executive

Supports RiF's research panels, with a background in law and human rights research.

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Mark McFee, Research in Finance
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Mark McFee

Editorial and Insights Director

Asset management market intelligence; project lead for several international stakeholder studies.

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Natalie Dawes, Research in Finance
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Natalie Dawes

Editor, Professional Paraplanner

A former paraplanner with nearly two decades in financial services.

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Rob Kingsbury, Research in Finance
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Rob Kingsbury

Editor, Professional Paraplanner

Over 18 years editing financial services and business magazines, including as managing editor of Investment Week.

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Louisa Hooper, Research in Finance
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Louisa Hooper

Head of Events

Runs the Professional Paraplanner events and awards, and RiF Briefings.

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